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Denna studie syftar till att söka förståelse för hur ett svenskt, kommersiellt företag arbetar strategiskt kommunikativt med kulturella värden i sin digitala marknadsföring, och därigenom bidra med utökad förståelse inom forskningsfältet strategisk kommunikation. Det finns begränsat med forskning som har undersökt kulturella värden i reklam. I dessa är det främst visuellt innehåll som har studeratThis study aims to understand how a Swedish market-related company works strategically with cultural values in its digital marketing, thereby contributing to increased understanding within the field of strategic communication. There is limited research regarding cultural values in advertising. The studies that has been done, has mainly focused on the visual elements. With the ambition to contribut

En webbenkät utformades i syfte att göra en explorativ studie om hur män som lever i samkönad relation ser på sina olika alternativ till att bli föräldrar samt hur de kan förstås. Med olika alternativ till att bli föräldrar gavs fem alternativ; adoption, surrogatmödraskap/värdmödraskap, med lesbisk kvinna, med hetero-/bisexuell kvinna samt med samkönat par. Sammanlagt var det 24 män som besvarade An online survey was designed to explore how men living in a same-sex-relationship assess different alternatives to become parents and how the alternative can be understandable. With different alternatives to parenthood, five options are emphasized; adoption, surrogate, with lesbian woman, with heterosexual / bisexual woman and with same-sex couples. A total of 24 responses were analysed:eight men

Due to rapid urbanization and globalization in last decades, we face many serious problems. One of them is depopulation, a less discussed consequence of urbanization. Besides depopulation, a town called Abertamy copes with its complicated history and lost relationship to the landscape. In my thesis, I was searching for potential answers to today’s burning question: How to boost life in the countr

I över hundra år har mesosideriterna förbryllat forskare, och många teorier har kommit och gått. Huvudfrågorna har varit: Hur blandades kärn- och skorpmaterial utan att inkorporera stora mängder mantelmaterial? Vilket scenario förklarar en snabb avkylning, följt av en extremt långsam avkylning? I detta examensarbete samlar jag forskningen kring mesosideriterna och diskuterar de olika teorierna. EnThe mesosiderites have puzzled researchers for over a hundred years, and many theories have come and gone. The main bones of contention have been: How did core and crust material mix without incorporating large amounts of mantle material? What kind of scenario explains a period of fast cooling, followed by extremely slow cooling? This work gathers and discusses the research on mesosiderites. A han

The purpose of this paper is to examine the relationship between investments in the Chinese stock market and shocks to the macroeconomic climate in the U.S. and in the EU. Four different indices are used in determining the investment response to shocks in the two different geographical regions of interest – The Shanghai Composite Index, CSI 300 Information Technology Index, CSI 300 Materials Index

This thesis concentrates on the representation of Syrian refugee women in the Turkish media. The thesis uses a critical discourse analysis of texts produced by the mainstream print media, and reviews the theory of power in relation to gender and discourses. Furthermore, the thesis tries to undercover the role of media in portrayal of refugees and construction of the collective identity. From this

In 2015, both France and the European Union were shaken in both the societal and the political plane by the grand influx of migrants who migrated across the European borders. Ever since, the gap between the EU optimists and the right populists has grown. The aim of this paper is to study how the two candidates for the French president election constructed their narratives about national identity

The topic of this thesis is the sports law attached to the image rights and intellectual property rights (IPR). The focus is more on the individual athletes when it comes to the commercial use of their image. In this work I study how the individual athletes’ right to their image might possibly be limited. My question layout includes the reflection on how the athletes’ opportunities to use or to co

Service user involvement has become an important part of social work in Sweden. Social services in Helsingborg has taken a step further in involving service users by including them in the recruitment process of some of their own staff members. Few studies regarding this particular phenomenon has been found thus the need of exploring it further. The aim of this thesis is to explore social workers o

Within society, sexual abuse is a subject of taboo and has a number of stigmas attached to it which can make it difficult for children to talk about it let alone make a disclosure as typically can be a relative or someone that the child trusts. The aim of this study was to gain a better understanding of how sexual abuse against children is depicted in children’s literature. Within our study we hav

In recent years, the role of cities in economic and social development have been increasingly recognised in national and international policy planning. The aim of this research paper is to examine the dynamics of socio-spatial struggles in Durban, South Africa, and how these issues are interconnected with the discourses of urban development in the city. First, critical discourse analysis is used t

Under de senaste åren har en ökning skett av populistisk kommunikation, vilket kan ses som en konsekvens av den övergripande medialiseringen av samhället och politiken. Tidigare forskning har främst fokuserat på populismens ideologiska positionering och den politiska eller populistiska aktören i sig och inte på populism som kommunikationsstrategi. Med bakgrund av detta syftar denna stu-die till atAs a consequence of the overall mediatization of society and politics, there has been a rise of populist communication during recent years. Earlier research has mostly fo-cused on populism's ideological positioning and the political or populist actor itself instead of populism as a communication strategy. Against this background, this study aims at identifying and increasing knowledge about ho

Säker hantering av animaliska biprodukter minskar spridning av sjukdomar Ungefär 200 människor har dött på grund av Creutzfeldt-Jakobs sjukdom, efter att ha ätit kött från sjuka kor. Sjukdomen är förknippad med den ”galna ko-sjukan” även kallat Bovin Spongiform Encefalopat (BSE). BSE sprider sig genom att kött- och benmjöl framställt av BSE-sjuka nötkreatur har använts som foder. BSE sprids till Animal by-products (ABP) is an unknown area in food control in Sweden, mainly grocery stores. ABP affects many different areas, such as food, feed, animal welfare and waste. Swedish Board of Agriculture defines animal by-products as follows: "Animal by-products are material from the animal kingdom which is not food and have not yet been processed or treated to be included in the concept of m

Till följd av ovanligt låg nederbörd drabbades stora delar av södra Sverige av extremt låga grundvattennivåer under 2016–2017. För att undvika problem med vattenförsörjningen införde flera kommuner, inklusive Mörbylånga kommun, ett bevattningsförbud. Eftersom grundvatten utgör ungefär hälften av Sveriges dricksvatten är det viktigt att skydda och förvalta denna grundläggande resurs på ett hållbartRecently, several regions in southern Sweden suffered extremely low groundwater levels following a long-term infrequency in rainfall. In response, irrigation was banned in many of the affected municipalities during 2016–2017, amongst which Mörbylånga municipality was one. Because nearly half of the nation’s drinking water is extracted from groundwater, protecting and managing this vital resource i

This study aims to, from a sensemaking perspective, increase knowledge about under what conditions customers of a well-known high-involvement brand remain loyal to said brand post-crisis. It also aims to further contribute an understanding of how the level of brand loyalty affect the conditions under which customers remain loyal to a brand post-crisis. The empirical material is collected through 1

Intresset för agil projektledning är väldigt stort idag och en av de mest spridda och använda arbetsmetoderna är Scrum. Vi undersöker om organisationer beaktar de situationer där Scrum lämpar sig mindre att använda. I undersökningen studeras Snowden och Boones (2007) ramverk där de presenterar kontext- och domänspecifika situationer för projektledning. Vidare undersöker vi vilka icke kontext- och

In this bachelor’s thesis I analyse William Shakespeare’s comedic play A Midsummer Night’s Dream from the perspective of gender and sexuality. Through a qualitative content analysis, where I found several relevant themes, I explore how gender and sexuality is constructed by the characters in the play. My focus for exploring this is to see how the characters reproduce and/or deconstruct gender norm

Studien syftar till att problematisera hur politiska budskap framställs i samhällsengagerande reklam ur ett intersektionellt perspektiv. Det intersektionella synsättet antas med fokus att identifiera diskriminering rörande etnicitet, genus och klass. Perspektivet, som har sin utgångspunkt i postkolonialism och feminism, bidrar med kunskap kring problematiken i att utforma denna typ av reklam. Empi

This report addresses the traffic situation at Lilla Fiskaregatan in Lund, Sweden, where vulnerable road users move together in a space perceived as unsafe and which can make you feel insecure as a road user. In terms of traffic, the street is characterized by a lot of pedestrians and cyclist, having different intentions of walking on or travelling through the street. The street’s eventual problem

Customer choices allows buyers to influence the finished result of their new accommodation to something that is aesthetically pleasing to the customer and makes the home more personal. The thesis work has been carried out in collaboration with Götenehus, who asked for an analysis of their work as it appears today. It deals with suggestions and new working methods in the process of customer choices