Boken bakom storfilmen : hur amerikanska förlag använder sig av filmadaptioner för att sälja böcker
The aim of this study is to describe how in the USA, book publishers and authors make use of film adaptations in the promotion of the books behind them. The investigation is based on the 22 books whose film adaptations made it into the top 100 of the American Box Office list from 2014, and it examines the film references that occur on the web pages created in order to promote these books. The resu