What Can I Do About My Face? A Critical Feminist Exploration of How Women Relate to Personal Branding
Purpose: With our study we aim to uncover the gendered nature of personal branding by exploring the phenomenon from women’s perspectives. Theoretical Framework: Our study draws on theory from scholarly literature on gender in organizations and personal branding as well as on popular personal branding literature. Methodology: Locating our qualitative research in the interpretive and critical femini