In recent years, there has been a growing awareness, demand, and regulation to adopt more sustainable practices within business operations. As a result, companies face increasing institutional pressures related to sustainability, which require them to adapt their businesses, comply, and remain competitive. This research contributes to the interpretation of sustainability in a business environment

Det sker en ökning av dödliga polisskjutningar i USA och det är även ett problem i Sverige. Tidigare forskning finns kring polisskjutningar i jämförelser mellan länder, men det saknas något komparativt mellan USA och Sverige. Syftet med denna studie att få en bild av förekomsten av dödliga polisskjutningar i USA och Sverige samt se om det finns variabler som har något samband med dessa skjutningar

Over-indebtedness is at an all-time high in Sweden. The purpose of this study was to find relationships between financial literacy, the three coping behaviours: problem-focused, emotion-focused and avoidant, and personal payment strategies. A further aim was to find gender and generational differences in this objective. The study is a cross-sectional survey where the participants (N = 2057) answer

This paper examines the evolution of the return premium associated with corporate PAC contributions among S&P 500 firms between 1993 and 2024, and assesses whether political giving continues to yield financially meaningful payoffs. A panel of 500 large-cap firms (per year) is analyzed using OLS firm and year fixed-effects regressions. Key regressors include continuous PAC-donation amounts, int

This thesis examines how psychological contracts and psychological safety shape the psychological constructs often associated with employee retention, based on insights from Danske Bank. As competition for talent intensifies, organisations must work on strengthening their understanding of the influences on employee retention. Despite the growing popularity of the concept of psychological safety in

With rapidly developing digitalization and the growing popularity of online learning platforms, understanding the psychological drivers behind user loyalty has become increasingly critical. This thesis investigates how Flow Experience, defined as a deep state of intense enjoyment, focus, and concentration, shapes user satisfaction and user attitudinal loyalty in the context of online learning

This thesis examines the development and social consequences of housing security policies in metropolitan China, with a focus on Shanghai. Against the backdrop of rapid urbanization and deepening socio-economic divides, housing affordability has emerged as a pressing challenge in Chinese cities. In response, the government has introduced a range of housing security measures aimed at supporting low

This study explores consumer perceptions of heritage brands following a revolutionary rebrand, with a focus on adapting the Consumer Perceived Value (CPV) theory. Building on Wuestefeld et al.’s (2012) framework, the research incorporates the disruptive nature of revolutionary rebranding to extend the theoretical understanding of CPV in a heritage branding context. Guided by a relativist ontology

Purpose: This study aims to investigate how consumer attitudes toward AI-generated content, in the form of pictures and videos, shape how they perceive a brand’s image. Research question: How is consumers’ perception of a brand’s image shaped by the use of AI-generated visual content? Theoretical Framework: Breckler’s ABC model, which conceptualizes the notion of attitudes, is used to ensure we

Purpose: The study aims to examine whether health consciousness, as a cognitive heuristic, influences the impact of vegan labels, as external cues, on product attribute perceptions such as taste, health, and environmental friendliness, as well as on consumption intentions. As consumers face cognitive limitations when evaluating food products, this research aim to contribute to the understanding of

This study aims to quantitatively examine the impact of on-court, off-court, and university-related factors on athlete marketability. It further investigates whether gender moderates these relationships. A quantitative approach was chosen, utilizing secondary data collected from collegiate basketball athletes’ social media profiles and university rosters for the 2024-2025 season. Generalized Linea

Title: Branding Behind the Scenes: How Brand Managers Shape and Manage Brand Identity in Internet Brands Course: BUSN39 Degree Project in Global Marketing - Master Level Authors: Amelie Lewenhaupt & Vasiliki Pispas Supervisor: Veronika Tarnovskaya Purpose: This explorative study aims to investigate how brand managers of internet brands shape and manage brand identity through specific, situ

Keywords: luxury, semiotics, sign, heritage brands, persuasion, promotion. Overall Aim: To explore whether luxury can, and if so how, coexist with high availability and short term sales initiatives. Purpose: To explore the phenomenon of the Luxury Paradox; how luxury brands balance luxury and promotion. Methodology: Through a qualitative, abductive, and grounded theory approach, we analyze four

Purpose: The purpose of this study is to analyze the sentiment towards masstige collaborations on social media, and to see if contextual factors, such as duration of the collaboration or the sentiment towards the partnering brands prior to the collaboration, are related to a change in said sentiment. Theoretical Perspective: This study draws on existing literature on the masstige topic to define

Purpose: This study aims to contribute to the understanding of how job-seekers relate their negative recruitment process experiences to brands. Design/Methodology/Approach: This study adopts a qualitative approach using semi-structured interviews, conducted with thirteen current university students actively seeking employment in degree-requiring fields. The data is abductively analysed through th

Purpose: The purpose of this study is to explore how the Kingdom of Saudi Arabia communicates and presents its nation brand through global sporting events, with particular focus on LIV Golf and the Saudi Arabian Grand Prix. Research Question: How does the Kingdom of Saudi Arabia communicate its nation brand through global sporting events? Methodology: The study adopts a qualitative research desi