Chores, Choice, and Conservatism: Tradwives as Intermediaries of Conservative Ideology Through Framing on TikTok
In recent years, the rise of tradwife-influencers on platforms such as TikTok has brought attention to the resurfacing of conservative gender roles. This study explores how these influencers frame a conservative ideology on TikTok and thereby functions as ideological intermediaries. Using framing and priming theory as the analytical lens, a multimodal qualitative frame analysis on twenty posts was